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CPH Pride

An alternative take on a new visual identity for CPH Pride

The website unfortunately doesn’t exist today so I have included some screenshots on the page instead. The website was a part of a project on the MMD Study revolving visual identity and marketing. We had been assigned with the task of redesigning a festival or events visual expression and achieve a better cohesion between the organisations values and expression.

 

In our group we choose to work with Copenhagen Pride since we felt that they didn’t appeal to their target audience and their website could use a visual boost. The site was required to have a webshop and a related app.

The app was made as a interactive map of the CPH Pride parade that is held each year in Copenhagen.
In addition we designed a new logo and fictive merchandise for the webshop.

CPH Pride

The official CPH Pride website at the time

 

Interactive map

Interactive map

Webshop

Webshop

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